Open Allies Survey: Consumers Demand Ability to Search, Compare, and Purchase Ancillary Fees
September 4th, 2014


71 Percent Say Airlines Should Have to Sell Ancillary Services Wherever They Sell Tickets; 81 Percent Say Current Airline Practices on Fees Are Unfair and Deceptive

Washington, D.C. – September 4, 2014 – A new survey of more than 1,000 air travelers found overwhelming support for a proposed U.S. Department of Transportation (DOT) rule requiring airlines to share their fees for baggage and seat assignments with travel agents and travel websites, with 88 percent saying that requirement was “very” or “extremely” important for travelers. By a broad 71 percent to 13 percent margin, consumers also said the rule should be strengthened to require airlines to sell their basic ancillary fees wherever they sell their tickets.

Conducted by Open Allies for Airfare Transparency in coordination with Travelers United (formerly the Consumer Travel Alliance), the survey found significant traveler frustration and confusion with current airline practices. Two-thirds (63 percent) of air travelers indicated that it is very or extremely inconvenient to have to take the multiple steps required to buy ancillary services today, while 81 percent called current airline practices on fees “unfair and deceptive” for not allowing travelers to see or purchase fees at all points of sale.

“To protect air travel consumers, we need to fix the significant problems they face in searching, comparing, and buying ancillary fees, which have become ubiquitous in the airline industry,” said Andrew Weinstein, Executive Director of Open Allies for Airfare Transparency, a coalition of more than 400 companies and organizations involved in the distribution or purchase of air travel. “The proposed DOT rule gets almost halfway there by requiring airlines to share their fees for baggage and seat assignments, but it fails to address the intertwined issue of how to buy those services at the time of ticket purchase.  Playing peek-a-boo with prices will not address the underlying consumer harm, unless travelers can purchase those fees wherever they buy their tickets.”

According to the survey, consumer confusion over this issue is significant, with nearly three-quarters of respondents (72 percent) saying they believed “transparent pricing” would include the ability to purchase the service at that same time as tickets.

Among the survey’s findings:

  • More than half of air travelers (55%) said they had been surprised by additional fees after they had purchased their tickets.
  • Two-thirds of travelers (63 percent) said that it is “very” or “extremely” inconvenient to have to take multiple steps to buy the ancillary services they need.
  • Roughly half (47 percent) said it has become “very difficult” or “nearly impossible” for them to search and find the lowest fare for air travel across airlines, including fees.
  • Four out of five (81 percent) said that current airline practices on fees are “unfair and deceptive.”
  • The overwhelming majority (88 percent) said the DOT’s proposed rule to require airlines to share baggage and seat assignment fees is “very” or “extremely” important for travelers.
  • More than 80 percent said DOT should expand the rule to cover at least one other type of ancillary fee, including cancellation fees (68 percent), change fees (64 percent), and priority boarding fees (49 percent).
  • By nearly a 6-1 margin (71 percent to 13 percent), travelers said airlines should be required to sell their fees wherever they sell their tickets.

“This survey dramatically underscores the continuing confusion consumers face when dealing with the universe of fees that airlines have created,” said Charlie Leocha, Chairman, Travelers United, an advocacy group focused on travel issues. “Comparison shopping is the basis for the free market. By hiding the prices of baggage, seat-reservation and others services, airlines are deceiving consumers by only advertising and disclosing partial costs of travel.”

The full results of the survey can be found at

Survey Methodology

The survey was conducted online among 1,162 US adults who have flown at least once in the last year.  The survey was conducted via through a representative audience sample drawn from the site’s 30 million users from August 28 – September 1, 2014.  The survey has a margin of error of +/- 3 percent at a 95 percent confidence level.

About Open Allies for Airfare Transparency

Open Allies for Airfare Transparency is a coalition of more than 400 independent distributors and sellers of air travel, corporate travel departments, travel trade associations and consumer organizations.  Open Allies and its members are committed to the principles of transparency, choice, competition, privacy, and innovation in the air travel marketplace.  More information can be found at